When people think about introverts, they seem to think that they are less effective, competent and productive than the more extroverted people. However, Lori Senecal has shown that introverts can be every bit as effective in any industry. As a matter of fact, people can argue that introverts can be every bit as effective at getting the job done as extroverts can. However, Lori Senecal has been faced with doubts from people when she has made certain decisions. For one thing, she has decided to take on advertising which is an industry that is based on introversion. Many people had their doubts as to whether Lori could handle this industry.
Lori has proven that she has what is needed to succeed as an introvert in advertising. One thing that she believes is that productivity is the most important aspect of business. For one thing, she does not believe for a second that clients are going to go to an advertising agency in order to have long winded conversations. For one thing, she believes that time is of the essence. Therefore, a lot of time and thought has to be put into the advertising process. This is where Lori has shined. More details can be found on Adweek.
One of the best aspects of advertising is the ability to use creativity in order to represent the brand. Lori Senecal herself has used this to her advantage when she has talked to her clients. One of the best things about Lori is that she is very perceptive. Therefore, she is able to get the type of company her client has from just a few questions. She is also able to know which direction to go in when she figures out one of the latest promotions or products that are being offered. After that, all that is needed is to reach the audience.